The connected consumer is now compelled to research and compare vehicles online before setting foot in your dealership. This digital vehicle shopper is drastically altering the buying and selling landscape.
Speed up your sales process and improve your workflow when you add aftermarket products to your eContracts – here’s how.
In today’s marketplace, consumers of all ages and skillsets prefer a more streamlined buying and F&I process. Potential buyers enter your dealership armed with a substantial amount of research. The educated consumer expects transparency and a faster purchase process. Your coffee may be good, and your Pandora playlist spot-on, but nobody wants to wait around your store any longer than necessary.
As you know, the customer journey has evolved. Yesterday, consumers had limited options when it came to shopping for a new vehicle. Walking into your dealership was the only sure way to explore finance options, trade-in values, and other car-buying tasks.
Today’s consumers take different paths to purchase their vehicles. Some buyers want to manage vehicle financing on their own. Other shoppers prefer to handle all the paperwork in your store. But, what is the one thing all consumers have in common? A desire for a quick and streamlined buying process.
Compliance. The word alone can grab the attention of even the most experienced F&I managers. It seems that rules and regulations are continually evolving, so your dealership’s compliance must be taken seriously every day. The consequences for ignoring protocol could be devastating. Your dealership could face hefty fines and penalties.
Physical Data Breach: Visual Hacking and Clean Desks. Updated advertising, new marketing campaigns, manufacturer incentives, and the creation of a sales-friendly environment in your showroom may increase traffic. However, not every person who wanders in will be intent on buying a car. Most may be shopping, but not all may be shopping for a car: paper credit applications on desks, open credit reports on laptops, papers containing sensitive data in the trash, or keys left out on desks are a few of the items malicious actors are looking to exploit at your dealership.
Modern email phishing attacks typically begin with an email that appears to be from someone you may know or trust. These may also be crafted to appear to come from an authority such as a government entity in an attempt to frighten the recipient. However, things are not always as they appear. The email may really be from a malicious actor. Attachments to the email may contain malware that could infect your computer, or the body of the email may contain links to click, leading the user to bogus web sites.
As we all know, the world of retail is swiftly changing, and the vehicle F&I industry is not immune to the ongoing shift. Vast changes in technology have empowered more consumers than ever before to begin the vehicle buying and financing process themselves, on their own devices and timeline.
Remote options and the ability to add aftermarket forms directly into your eContracting workflow
Consider All-in-One For Overall Enjoyment
When you’re driving through your favorite fast food restaurant, you’re more than likely to go for the all-in-one meal deal of a burger, fries, and beverage. You easily make the choice to simplify your ordering process and save time and money.
The same principle applies to your eContracting workflow.