Leverage Learning Opportunities to Maximize RouteOne’s Benefits

Technology is at the heart of every upgrade. Dealerships invest and add a variety of services designed to save time and money while enhancing the customer experience. Many stores are adding and updating digital retail services, online credit applications, eContracting abilities, and compliance tools.

Keeping up with the latest in cybersecurity can be a daunting task. New and more dangerous threats could be circulating at all times.  It's a good idea to stay informed of potential dangers so you can take stronger steps to keep your systems safe.  Though the types of attacks and IT security risks to your dealership below are not new, they are continuing to increase both in frequency and sophistication.

Phishing Attacks 

Dealers keep their customers’ personal information on file for business purposes; however, there is a growing need for effective data security measures to prevent this information from falling into the wrong hands. The rising cost of cybercrime is expected to exceed $2 trillion by 2019, while a large number of consumers, 68%,[1] don’t trust brands to handle their personal information appropriately.

Are you eContracting but want to level-up your game and learn more?  When you move beyond the basics, you could elevate the customer experience even more by creating a streamlined purchase process. As you know, many consumers start the vehicle purchase process online, from researching prices to completing an online credit application on your website.