Fusing Your Online and In-Store Showrooms

October 17, 2024

In today's competitive marketplace, reaching customers across various channels is a persistent challenge for dealerships and a critical factor in staying ahead of competitors.  

Consumers have repeatedly proven that they will research and even buy almost anything online. It’s crucial to provide them the flexibility to browse how they prefer while maintaining continuity as they move between your online and in-store showrooms. This can create optimal buying experiences, which could bring some higher CSI scores, repeat business, and word-of-mouth recommendations. 

Whether leads come in from your website on a computer or mobile device or you hand a buyer a tablet in your dealership, it’s vital to have a flexible process that appeals to all consumers.

In addition, maintaining data continuity as customers switch between channels also enhances a smooth vehicle-buying experience.  


The RouteOne Path to Faster F&I

RouteOne is dedicated to helping dealers create a secure, robust, and seamless purchase process. With a solid online platform, dealerships can reach a broader audience, capturing potential buyers who prefer to shop online. This expanded reach can lead to increased sales volume and new customer acquisition.

The information a customer enters into your RouteOne online credit application will await them when they enter your store. The data automatically populates a RouteOne eContract, saving time and eliminating duplicate data entry. The paperwork they complete at home should not have to be repeated in your office.  A faster F&I process is something both you and your customers can agree on.

 

Enjoy a Full Box of Interactive Tools

Embracing digital retailing positions your dealership as customer-friendly and can help set you apart from competitors. A modern approach can attract tech-savvy customers.

RouteOne’s Digital Retail Services empower dealerships to reach consumers wherever they are so they can complete more of the vehicle financing and purchase process online. 

Our Digital Retail solutions include: 

Lead Capture 
Online Credit Application (OCA)
Automated compliance functionalities
Identity Verification with an IDOne subscription
Ability to add on a Pre-qualification subscription


It’s hard to miss a sale with RouteOne because when a consumer completes an application or lead form, data populates the RouteOne Deal Manager, and you’ll receive a notification. 

Or suppose a customer can’t make it to your dealership. In that case, you can use our Remote eSigning capabilities to electronically send all deal documents and capture signatures in one seamless ceremony.


Our New Supercharged Digital Retailing

We’ve taken digital retailing further with RouteOne Fusion, putting dealers and consumers in the driver's seat to experience a modern omnichannel purchase path. 

Dealerships can easily fuse their online and in-store channels with solutions that integrate with your dealership’s website. 

With Fusion, customers can:

Add a trade-in
Personalize protection product options
Complete a credit application to generate an eContract at your dealership 

Additionally, Fusion allows you to provide market-based trade values and payoff quotes, adding further convenience for customers. 

You can help simplify vehicle purchasing by making it easier for all customers to explore and choose aftermarket products online and ensuring a consistent online-to-in-store experience. This results in happier customers, potentially leading to repeat business and referrals.


Build on What You Already Have

By leveraging the technological advantages explicitly built for dealerships, you can position yourself as a leader in the increasingly digital landscape of automotive retail.

RouteOne continuously strives to improve the F&I process for dealers and their customers. We’re on a mission to boost business and simplify dealership life.  

We can show you how easy it could be to create a better digital retailing platform with your existing dealership tools. 

Discover Fusion's capabilities today and enhance your dealership's operations. Connect with us for a short demo today. 

 

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