Consumers expect flexibility.
They want the freedom to start their journey online, continue it in‑store, and move seamlessly between the two without having to start over.
Many dealerships already offer digital retail tools to meet expectations, but managing multiple systems, logins, and workflows can create friction for both staff and customers.
This is where RouteOne Fusion comes in, to help dealerships get more from digital retail by connecting tools, reducing friction, and supporting a more flexible end‑to‑end experience.
Seamless from online to in‑store
With RouteOne Fusion, customers can start their buying journey at home and continue without missing a beat when they walk into the dealership with no need to re‑enter information.
Fusion brings together the core elements of digital retail and F&I into one platform, including:
*Pre‑qualification tools with quick, credit score‑based payment options
*Integrated credit applications, menus, and eContracting aligned with RouteOne workflows
*Market‑based trade‑in values and payment calculations for finance and lease options
*Early protection product presentations to support informed customer decisions
*Transparency and progress tracking to support smoother follow‑up
*Appointment scheduling that lets customers view dealer availability and book directly
Together, these capabilities help dealerships deliver consistency across every touchpoint. The result is a consistent customer experience and a more efficient process for your team.
Built to work with your existing tools
Updating your technology shouldn’t mean adding complexity.
RouteOne Fusion helps eliminate extra logins by allowing dealership staff to work within the RouteOne portal they already know and trust. Instead of toggling between multiple applications, everything lives in one place.
Fusion also offers flexible configuration options to empower dealers to shape an experience that aligns with their individual strategy and market needs, including:
*Customizable branding and responsive design
*Advanced lead capture
*Web analytics
*Multilingual functionality
Flexible to your business
RouteOne’s 2025 Annual Dealer Satisfaction Survey revealed that a modern retail process looks different for every dealership, from traditional dealer‑controlled approaches to hybrid and customer‑driven experiences.
Applying for credit and browsing vehicles are widely adopted, while later‑stage activities vary by dealership. This reflects a dealer landscape where flexibility matters.
Fusion is built to support each dealership’s unique needs by enabling dealers to map a connected journey that reflects their goals from enhancing early online engagement to streamlining in‑store F&I to creating a more consistent experience across channels.
Try it on for size - see how RouteOne Fusion fits your dealership
If your dealership already offers digital retail, Fusion can help you maximize that investment by connecting tools, simplifying workflows, and delivering a smoother experience for customers and staff alike.
An ideal way to see how Fusion fits into your real‑world F&I process is to experience it firsthand.
Schedule a demo today to see how RouteOne Fusion can help you build on what you already have and take your digital retail strategy further.