RouteOne, a trailblazer in automotive finance technology, continues its commitment to understanding the evolving needs of its dealer customers through annual surveys. With RouteOne’s foundational principle of "Designed by Dealers for Dealers," these surveys provide valuable insights into industry trends, satisfaction levels, and feedback loops for future development.
Annually, RouteOne conducts surveys of their entire dealer customer base, receiving 3,000+ responses from their US Dealers yearly. Over the past four years, data reveals that dealerships are increasingly engaging in hybrid consumer experiences—defined as a blend of in-store and online interactions—to be able to meet shifting consumer desires and remain at the point of sale.
During this four-year timeframe, there has also been a notable rise in comfort levels and adoption of digital retailing tools, however dealerships still report that a majority of their transactions resolve to their physical showrooms. These year-over-year trends underscore the ongoing importance of creating a seamless digital transition for customers to in-store deal finalization.
Tools for Maintaining Consistency in Process and Experience
Ensuring a flawless flow of data and process between online and in-store experiences is key for delivering a smooth and consistent customer journey.
RouteOne’s Fusion brings the vehicle purchasing process together concisely and efficiently for all parties.
- Streamlined Engagement: Fusion enables consumers to interact with a dealer’s credit, menu, and eContracting processes from any location, simplifying the complexities of vehicle financing, all powered by the same engine and controls as a dealer's in-store or remote eContracting experience. This foundational technical platform ensures a seamless data flow, allowing consumers to pick up where they left off when they arrive at the dealership.
- Transparency in the Buying Journey: With Fusion's step-by-step navigation, consumers have visibility into their progress. From prequalification, trade-in valuation, calculating payments, plus F&I product education and selection leading into credit application, consumers gain clarity into what’s next.
- Informed Follow-Ups: Dealership staff can make more personalized follow-ups by knowing exactly where the consumer left off online. With a unified platform powering the entire vehicle buying experience, there is no need for duplicated data entry, ensuring efficiency for both the consumer and the dealership.
Ready to Remove Speedbumps Between Digital and Physical Showrooms?
RouteOne’s team of experts is here to help dealers engineer and configure a smoother purchase process that will benefit dealers and their customers—now and down the road. Dealers visiting NADA 2025 in New Orleans can stop by RouteOne’s booth #4051 or contact their Business Development Manager at RouteOne.com/SalesTeam or 866.768.8301. For more information on RouteOne’s Fusion, visit routeone.com/fusion.