Digital Retail Services | RouteOne

Digital Retail Services

Give Customers the Convenience They Are Looking For

RouteOne offers three subscription levels to meet your dealership’s unique needs. All three subscriptions provide a modern look and responsive design. Key features include customized branding, optional fields selection, street address fields that dynamically auto-complete, and the use of our Mobile Point of Sale App with eSign.The Mobile Point of Sale App gives you the flexibility to work with your customers wherever you both may be; on the lot, in your showroom, in the F&I office, or at a tent sale. The possibilities are endless. You can hand your customer a tablet with the easy-to-use app loaded, and the customer can complete a credit application on his or her own or as guided by you. It captures and presents the credit application and related information on a tablet that connects directly to the RouteOne system. You can also provide the ability to eSign the credit application. In addition to a branded website plug-in and a Mobile Point of Sale app, our standard package includes web analytics and an embedded video tutorial to walk consumers through the process. Choose our premium package to help automate compliance task management, including Credit Score Disclosure Notices and identity verification.

Premium also includes access to our prequalification feature that delivers more qualified online leads from your dealership's website.*  Prequalification gives you visibility into a consumer's creditworthiness, helping match the appropriate vehicle and financing product at the beginning of the sales cycle. This "soft pull" of credit is completed without any impact on the customer's credit.


*Available through 700Credit 


  • Embedded Online Credit Application
  • Responsive Design
  • Customizable Branding, including logo and color selection
  • Choice of optional/required fields
  • Mobile Point of Sale App with eSign 
  • Privacy Notice
  • Street address fields dynamically auto-complete


All the features of Basic plus:

  • Microsite
  • Embedded Business Application
  • Lead capture functionality
  • Web analytics
  • Embedded video to guide customers through the process
  • Multi-lingual functionality


All the features of Basic and Standard plus:

  • Automated compliance functionality including:
    • Credit Score Disclosure Notices
    • Identity verification
  • Payment Call
  • Customer Quote
  • Consumer Prequalification


We will create an integrated, fully customizable consumer experience specific to your OEM, dealer group, etc.

Digital Retail Services for Dealers

RouteOne’s Digital Retail Services enables your customers to work through your vehicle buying process quickly and easily – from the web or on any mobile device. Easily accomplished sections are both visually appealing and user friendly, making the online credit application process a breeze for consumers to complete. Each time a consumer completes an application or lead form using our product, data is centrally populated in the RouteOne Deal Manager, and you will receive a notification to continue the sale. You’ll have on-demand access to valuable analytics including the ability to differentiate between leads that were received from your website and those that came in from our Mobile Point of Sale Application. Make customers feel safe with recognizable security, and customizable styles. Each subscription level option integrates directly with the core RouteOne platform for a streamlined workflow and our vast network of 200+ integrated Dealer Service Providers. All tools are backed by our RouteOne support team.

Digital Retail Services for OEMs

Deliver vital information through your own application. RouteOne has led the charge in digital retailing and online buying through its participation in initiatives such as GM’s Shop-Click-Drive and Scion’s Pure Process. RouteOne’s Digital Retail Services delivers vital data to these applications by providing web services such as finance source submission and tax fee calculations. As OEMs and finance sources continue to rethink how they market and sell online, RouteOne is ready to help. 

OEM Services

  • Dealer Profile
  • Vehicle Pricing
  • Used Vehicle Valuation
  • Finance & Insurance Aftermarket Pricing
  • Credit Application Submission
  • Credit Bureau Selection
  • Decision Retrieval and Optimization
  • Rate Markup